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Blending Aesthetic Harmony with Urban Landscapes: The Art of Signage Design in Japan

2025/01/21 14:00
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In Japan, it’s common for shop signs to feature bold, vibrant colors to attract customers. Yet, on certain streets, some shop signs stand out for their subdued, muted tones—a stark contrast that sparks curiosity about the reasoning behind such designs.

To preserve urban aesthetics and cultural heritage, Japan introduced the Outdoor Advertising Regulations in 2007. These regulations strictly govern signage, billboards, and illuminated advertisements. Businesses are required to adapt their signage to blend with the local landscape by reducing color saturation and aligning their designs with the area’s unique character, thereby enhancing both the city’s visual appeal and cultural ambiance.

 

以下為中文對照

在日本街道上,店家為了吸引顧客,招牌一般都採用鮮艷色系,但在特定街道上發現有些商店的招牌設計,卻採用黯淡無光的顏色,這樣的設計呈現,也讓人好奇背後的原因。

日本為了維護市容以及古都文化景象,2007年制定了屋外廣告物條例,針對招牌、看板、廣告燈進行嚴格限制,店家必須配合景觀,將色彩飽和度降低來符合當地特色,讓招牌設計來配合當地市容 

並融合於建築與風景特色之中,提升當地景觀的和諧與美感。 

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